Book

True Spin

Trust between industry and the communities affected is crucial to the success of a company, but trust is not something that is easily earned. Through her new book, True Spin, Ann Green provides insight into actions that must be taken by companies in order to gain the public’s confidence and retain it through an open and ongoing conversation.

True Spin brings insight from real-world situations that companies and industries have faced over the years. Ann explores the history of the environmental movement, industry’s response to it, and how its effects still resonate today. This history gives insight into why open and honest conversations are crucial to the survival of industry at the end.

Ann Green goes on to share a variety of methods for building trust between industries and stakeholders, including:

  • How to share information with communities and allow them to become involved—without losing your autonomy.
  • How to better understand what the public’s needs are, as well as how to improve communications with community members.
  • How to truly partner with communities and sustain positive, lasting relationships with those interested and affected.
  • Best practices for public engagement during a crisis.

In addition to these helpful tactics, True Spin also looks at the challenges in the permitting process, ideas for meeting those challenges, and the emerging issue of environmental justice.

True Spin is the ultimate guide to transparent, collaborative, and sustainable relationships with those directly affected by your company’s decisions. Order your copy today, and start building bridges between industry and communities.

“This is a testimonial about the book. Half and half instant mocha, at, barista mug aftertaste arabica cortado steamed cream. And breve a, rich grinder est brewed turkish. ”

Name of Reviewer

“This is a testimonial about the book. Half and half instant mocha, at, barista mug aftertaste arabica cortado steamed cream. And breve r est brewed turkish. ”

Name of Reviewer

“This is a testimonial about the book. Half and half instant mocha, at, barista mug aftertaste arabica cortado steamed cream. rich grinder est brewed turkish. ”

Name of Reviewer

“‘True Spin’ should be an essential tool for students and new practitioners of public communication. With so much emphasis understandably placed on social media and technology in today’s world, this book remains grounded with core principles of human connection. There is no substitute for direct engagement with key public audiences for each business, institution or organization. A well planned and executed public engagement program builds trust, encourages understanding and sets the stage for problems solving. ‘True Spin’ puts that all into perspective.

Russ Lorince

Vice President, External Affairs, Arch Coal

“Just completed reading True Spin. Great advice for developing great communications with communities – the ones who really make the difference! Excellent – well done! Thanks for helping all of us technocrats see the light!”

Van Long

Retired, Chemical Plant Manager

Is your organization BUILDING TRUST?

Connect with Ann

        

300 D Street South Charleston, WV 25303
Phone: 1.800.784.4343
email: ann@annsgreen.com

Make the most of every communication opportunity!

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